Ice Rocks are prepackaged, ready-to-freeze individual ice cubes made from French spring water. Geared primarily toward the (upscale) tourism market, they assure worried travelers that the ice is safe to use. Scotch Rocks, a version marketed to bars and whisky drinkers, and Kid Rocks, cubes made from fruit juice, are also in the works.
I can’t wait to see what life changing new product they develop next?
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